Almost two weeks ago, I co-facilitated a webinar with Louis Bookoff, Co-Founder & CEO of Busie, on one of my favorite topics: strategic planning. The session, presented by Busie in August 2025, provided operators and business leaders with a framework for moving beyond day-to-day firefighting and into leading with clarity, focus, and a long-term vision.
Here are a few of the core ideas we explored, and why they matter for leaders in ground transportation and beyond.
