August Recap: Lessons, Growth & What’s Next
Thank you for 20% growth this month — here’s what we learned together and what’s ahead.
Hi everyone,
August has been a big month for Ground Transportation Insights. We shared practical lessons, industry conversations, and leadership takeaways — and our subscriber community grew by more than 20%. Thank you for being part of it!
Here’s a quick look back — and what’s right around the corner:
August Highlights
From August 6th: A Walk, A Geyser, and a Leadership Lesson - What a busted sprinkler revealed about waste in business.
Read it here:
A Walk, A Geyser, and a Leadership Lesson
Part of my daily rhythm is a morning walk through the neighborhood—just under three miles. It keeps me grounded, energized, and often, it’s when I listen to books or podcasts that challenge my thinking. It’s a small habit that pays big dividends for both physical health and mental clarity.
From August 13: You Spoke. We’re Addressing: Closing the Gap on Real-Time Performance Data - A Ground Transportation Insights video conversation with Louis Bookoff from Busie.
Watch it here:
From August 20: Great Companies Make It Easy for Customers - Leadership lessons from broken experiences in retail, tech, and transportation.
Read it here:
Great Companies Make It Easy for Customers
In my 30 years of hospitality and service leadership, one lesson has never failed: the best companies make life easier for their customers. When we build seamless experiences, we show that we respect people’s time and energy. Recently, I experienced three frustrating service failures that reminded me how easy it is for even successful organizations to let the customer experience slip. But these aren’t just stories of poor service—they’re opportunities to ask ourselves:
From August 27: Cracker Barrel and the Illusion of Change - Remodeling and rebranding can’t fix what’s broken at the core—and leaders in every industry should take note.
Read it here:
Cracker Barrel and the Illusion of Change
Cracker Barrel’s latest remodels and rebranding might look like progress, but to me, they’re proof that surface changes can’t fix cultural cracks.
Strategic Planning Webinar — Today, Aug 28
There’s still time to register for my Strategic Planning Webinar: Turning Vision into Results, presented by Busie.
I’ll dive into the essentials of building a strategic plan, running a strategic planning process, and share other actionable insights to ensure your company and leadership teams are equipped to execute effectively.
Register Here: https://bit.ly/sp-bus
Special thanks to Busie for partnering on this session and helping bring these insights to operators and leaders across the industry.
Coming in September
Actionable Insights for Strategic Planning: Turning Vision into Results
From vision to execution: strategies that keep your team focused, aligned, and moving forward.
Boom-Time Blindness: Preparing for the Next Downturn While Business is Good
Why is strong demand the perfect time to prepare for leaner days?
You Spoke. We’re Addressing: Driver Recruitment, Readiness & Retention
A four-part series tackling the top challenges identified in June’s reader poll. You spoke — and we’re addressing it.
A Growing Community
Thanks to you, subscriber growth in August hit +23%. I’m grateful for every new reader who joined.
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Leadership lessons, strategic tools, case studies, and more
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Thanks again for reading and sharing Ground Transportation Insights. Here’s to building stronger teams, better strategies, and better results together.
— Brian







Great review of Ground Transportation Insights month of August1. So many profound leadership strategies to benefit leaders everywhere, in any industry! Thanks Brian!