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Ground Transportation Insights

Growth & Strategy

Don’t Wait Until January to Plan for 2027

Your strategic priorities should shape next year’s budget—not follow it

Brian Dickson's avatar
Brian Dickson
Sep 09, 2026
∙ Paid

Every January, many leadership teams step away from the operation to talk about their goals for the new year. They identify priorities, discuss what needs to change, and leave with renewed energy about what they hope to accomplish.

There is only one problem: they are already late.

By January, the budget has likely been approved. Resources have been alloca…

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