Ground Transportation Insights

Ground Transportation Insights

Growth & Strategy

Every Ride Tells a Story — But You’re Not Just Selling the Ride

You’re selling the moment, the meaning, and the emotion behind it - Featured in Metro Magazine

Brian Dickson's avatar
Brian Dickson
Jan 07, 2026
∙ Paid

Behind every passenger, there’s a reason that matters.
We move people toward the moments that matter to them.

When someone boards one of your vehicles, they’re not just going somewhere. They’re heading toward something meaningful. As ground transportation operators, we don’t just move people—we support life’s experiences.

The question is: do we recognize t…

User's avatar

Continue reading this post for free, courtesy of Brian Dickson.

Or purchase a paid subscription.
© 2026 Brian Dickson · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture