In 2023, I completed my master’s degree in Hospitality and Tourism Management at the University of Central Florida’s Rosen College of Hospitality Management. One of the most meaningful courses in the program was Strategic Management. While I’ve led strategic planning efforts for over two decades, it was energizing to revisit these concepts in an academic setting—supported by research, case studies, and peer dialogue.
The experience sparked new ideas, deepened old ones, and reminded me that the best strategies don’t live in isolation—they’re co-created, refined, and executed by aligned teams.
I enjoyed the course so much that I purchased the textbook and still reference it regularly. During a recent project, I revisited a pa…
