Ground Transportation Insights

Ground Transportation Insights

September in Review

Better Results Often Begin with Better Questions

Brian Dickson's avatar
Brian Dickson
Sep 30, 2026
∙ Paid

Sometimes the breakthrough isn’t a better answer.

It’s a better question.

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As I looked back at the four articles published in September, that idea kept showing up in very different ways.

When considering artificial intelligence, the question isn’t simply, How can we use AI? It’s What problem are we trying to solve?

When planning for the year ahead, the question isn’t simply, What can we afford? It’s Where are we trying to go, and what will it take to get there?

When trying to turn around a struggling business, the question isn’t simply, How do we generate more revenue? It’s Are we generating profitable revenue?

And when performance isn’t where we want it to be, the answer isn’t always more effort, more oversight, or another process. Sometimes we need to ask, What might already be getting in the way?

Different subjects.

Same leadership lesson.

Be…

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