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Lessons from Disney

Communicating Expectations: A Lesson from a Duct-Taped Sign

What a Duct-Taped Sign Taught Me About Leadership, Clarity, and Service Excellence

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Brian Dickson
Feb 25, 2025
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Communicating Expectations: A Lesson from a Duct-Taped Sign

I once learned a valuable leadership lesson from something as simple as a paper sign taped haphazardly to a windshield with mismatched duct tape.

In 2005, I joined Coach America in Orlando, Florida, after nearly 15 years at Walt Disney World. Like most leaders starting a new role, I hit the groun…

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