Few topics generate more ongoing discussion in the motorcoach industry than the relationship between operators and brokers. It’s a dynamic filled with both tension and opportunity — raising questions about margins, customer relationships, brand control, and safety.
To explore the conversation from another perspective, I spoke with Harald Kruse about how intermediaries like BusBank view their role — and how operators might approach these partnerships more strategically.
This discussion was also featured in the October/November issue of BUSRide Magazine as a text article, continuing a meaningful dialogue within the industry.
In our conversation, Harald shared his perspective on:
Why he believes BusBank should be viewed as a distribution channel, not a competitor, helping complement operators’ local business with national reach.
The importance of clear communication and process discipline to ensure operators are paid quickly and fairly.
Why, as he put it, “the customer doesn’t speak bus” — and…
