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The Broker–Operator Relationship: A Conversation with BusBank’s Harald Kruse

This week on Ground Transportation Insights — and in my latest video conversation — I sat down with Harald Kruse, CEO of Global Charter Services, the parent company of BusBank.

Few topics generate more ongoing discussion in the motorcoach industry than the relationship between operators and brokers. It’s a dynamic filled with both tension and opportunity — raising questions about margins, customer relationships, brand control, and safety.

To explore the conversation from another perspective, I spoke with Harald Kruse about how …

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