The Details That Drove Us This Month
November Insights from Ground Transportation Insights
Hi everyone,
As we enter Thanksgiving week and prepare to spend time with family, friends, and our teams, I wanted to share a quick recap of this month’s GTI articles and highlight the momentum we’re building together. I’m grateful for each of you who reads, shares, and brings these insights into your organizations. Your support is what continues to fuel GTI’s growth.
Articles Published This Month
November 4 — The Broker–Operator Relationship: A Conversation with BusBank’s Harald Kruse
This article — paired with a GTI video post and also published in BUSRide Magazine’s October/November 2025 issue — explores one of the most nuanced dynamics in the industry: the relationship between brokers and operators.
Harald Kruse brings clarity to topics such as margins, payment terms, operational expectations, and communication gaps — giving operators a grounded perspective on managing these partnerships more confidently.
November 11 — Driver Recruitment, Readiness & Retention
This article examines one of the most persistent challenges affecting every operational metric: building and sustaining a strong driver workforce.
It focuses on The Three Rs of Workforce Success:
Recruitment — predictable pipelines and momentum-focused candidate experiences
Readiness — training, service expectations, route familiarity, and technology confidence
Retention — communication, recognition, culture, and leadership behaviors that keep people engaged
From early alignment and onboarding to 30/60/90-day touchpoints and career development, this comprehensive piece outlines how to strengthen every stage of the driver lifecycle.
November 18 — The Details That Drive Us
A leadership reflection inspired by John Wooden’s iconic “socks and shoes” lesson — a reminder that excellence comes from fundamentals, not flash.
The article connects Wooden’s approach to Disney’s Four Keys (Safety, Courtesy, Show, Efficiency) and then to the everyday habits that define transportation operations, including:
Thorough pre-trip inspections
Clean, well-maintained vehicles
Professional driver interactions
Disciplined safety habits
Accurate documentation
Strong dispatch, routing, and maintenance fundamentals
The message is simple and powerful:
You don’t rise to the level of your goals — you rise (or fall) to the level of your details.
GTI Community Growth
The momentum continues to build:
Total subscribers have nearly doubled in less than four months
Content views have grown by more than 200%
Your engagement — reading, sharing, and discussing these articles — is what fuels GTI’s reach and impact. Thank you for being part of this community.
Looking Ahead
December will close out the year with a focus on leadership, culture, and clarity as we head into 2026. Here’s what to expect:
A new GTI video post on workplace culture — highlighting the behaviors, systems, and leadership habits that shape team performance
A year-end leadership reflection focused on finishing strong and entering January with momentum
Additional leadership- and operations-focused insights to support your planning for the new year
I’m looking forward to finishing the year strong — and I appreciate you being on this journey with me.
Wishing you and your families a safe and meaningful Thanksgiving week.
Have a great start to December,
Brian
Founder, Ground Transportation Insights (GTI)
Bus Business Consultants