We Eat First with Our Eyes — And Ride the Same Way

Why Presentation, Standards, and Perception Shape Trust Before the Trip Begins

Have you ever heard the saying, “We eat first with our eyes”?

The phrase is often attributed to Apicius, a first-century Roman gastronome who, long before modern neuroscience, understood that presentation shapes perception. Long before we taste a meal, our brains are already making judgments about quality, safety, and satisfaction based solely on what we…