What Is EBITDA — and Why It Matters More Than You Think

The financial lens lenders, buyers, and boards use to understand your business

“I thought EBITDA was a Swedish rock band.”
— Stephanie Stuckey, in her book Unstuck: Rebirth of an American Icon

When Stephanie Stuckey stepped back into leadership at her family’s iconic roadside brand, Stuckey’s Corporation, she openly shared just how steep the financial learning curve was. That now-famous line wasn’t just a joke — it was a moment of v…