Ground Transportation Insights

Ground Transportation Insights

Growth & Strategy

What Southwest Airlines Can Teach Ground Transportation Leaders

Why simplicity — in fleets, training, and operations — might be the biggest driver of profitability.

Brian Dickson's avatar
Brian Dickson
Oct 22, 2025
∙ Paid
Simplicity drives consistency — and consistency scales.

Drivers and vehicles — those are the two essential ingredients in our business. We take drivers and vehicles, and together, we move people.

Much of my focus in Ground Transportation Insights has been on the people side of the business. That’s intentional — people are the more complex part of the equa…

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