In a recent strategic planning webinar I facilitated with Busie, I shared an example from my time as VP & GM of American Coach Lines of Orlando — Coach America’s Central Florida operation. During that time, we experienced a dramatic shift — not just in top-line revenue, but in the way our entire organization aligned around a shared mission.
We grew annual revenues from $15 million to $22 million — a 47% increase — but the fundamental transformation wasn’t just financial. It was cultural. It was strategic. And it was sustained.
When I first stepped into the role, we were stabilizing the operation and getting our arms around the business. But in my second year, despite those early efforts, we posted a $600,000 net loss. It was a wake-up call — and the catalyst for real change. The following year, we turned that loss into a $1.4 million net profit — a $2 million swing and a 233% improvement in profitability.
Same team. Sam…
