In June, I asked readers to identify the most pressing issues facing their transportation companies today. Four themes consistently rose to the top:
Gaps in real-time performance data
Driver recruitment and retention
Rising insurance costs and evolving safety risks
Escalating and unpredictable variable expenses
This series — You Spoke. We’re Addressing. — explores each challenge in depth. We examine root causes, operational realities, and leadership strategies designed to yield lasting results.
Today, we’re addressing one of the most pressing and ongoing concerns: building and sustaining a robust driver workforce. It’s a challenge that touches every operational metric — from on-time performance and fleet utilization to safety, service, and customer satisfaction. Without sufficient drivers, even the best strategic plans can stall.
Somewhere along the way, the importance of the driver was lost. Too many organizations invested in vehicles, technology, and facilities while treating the workforce…
